Apple is getting slammed for the Black Historical past Month health problem
Apple has been fiercely criticized for its Black Historical past Month health problem, which rewards individuals with a “Unity Award” in the event that they work out extra.
The difficulty was highlighted by Tik Tok consumer Tamika, from New York, after she acquired the notification on her Apple Watch.
In it, the tech large tried to encourage customers to be extra lively “to honor Black historical past” as a part of Black Historical past Month, which takes place throughout February.
Tamika, 30, branded the stunt “unbelievable and unacceptable” with different social media customers fast to agree.
Tamika’s video targeted on a nonetheless picture of the Apple Watch notification that was despatched to customers.
The weird health problem was highlighted by TikTok consumer Tamika, from New York, after she acquired the notification on her Apple watch.
The tech large tried to encourage customers to be extra lively “to honor Black historical past” as a part of Black Historical past Month, which takes place all through February.
It learn: “Unity Problem: Let’s come collectively to honor Black historical past. Win this Unity award by closing your Transfer ring for seven days in a row throughout February.’
Tamika, who has over 31,000 followers, then shared her personal ideas. She started: ‘Good morning to everybody besides Apple who pushed me this notification this morning.’
The TikToker learn out its content material, earlier than including: “I simply assume it is unbelievable and unacceptable that particularly after the homicide of Tire Nichols the one factor Apple has to say about honoring black individuals and black historical past is ‘use our product , possibly lose some weight.” I imply come on.’
Tamika referenced the dying of Tire Nichols, a 29-year-old black man who was overwhelmed by 5 officers after a site visitors cease in Memphis, Tennessee, on January 7.
Nichols was hospitalized and died simply three days later.
FEMAIL has contacted the tech large for additional remark.
The clip, which has thus far been considered greater than 19,000 occasions, was uploaded alongside a caption which merely learn: ‘wtf apple?’
And Tamika’s emotions of disbelief have been echoed by dozens of different social media customers within the feedback.
Tamika’s emotions of disbelief have been echoed by dozens of different social media customers within the feedback.
One consumer wrote: ‘There are such a lot of different issues they might have [done] with their platform to assist the black neighborhood and black creators.’
One other added: ‘Oh. mine God who and the way many individuals did this cross?????’
Another person mentioned: ‘Reducing weight to finish racism was not an method I assumed I might ever hear.’
Nevertheless it wasn’t simply on TikTok the place the weird notification was noticed, with many additionally turning to Twitter to share their very own ideas.
Carissa Marchetti wrote: ‘Not my Apple Watch sends me a [notification about] black historical past month and asking us to do our half in unity by closing our ring of motion for simply 7 days a month…
Tamika, 30, branded the stunt “unbelievable and unacceptable” and different social media customers have been fast to agree.
Nevertheless it wasn’t simply on TikTok the place the weird notification was noticed, with many additionally turning to Twitter to share their very own ideas.
In its official press launch, Apple mentioned: “All through February, Apple Watch customers can take part within the Unity Problem and win a restricted version prize by closing their Transfer ring seven days in a row” (picture)
– Is that this actually what you assume will unite us? 7 days of individuals transferring? That is your thought of exhibiting unity?’
She continued: ‘@Apple I might like to be a fly on the wall through the board assembly about inventive methods to contribute to black historical past month and listen to this suggestion. Fairly soiled to be sincere.’
Jason Cox additionally tweeted an image of the notification together with a sarcastic caption that learn: “RIP Martin Luther King Jr. You’d love the clockwork goal problem for unity.”
And one other consumer referred to as Orezi merely wrote: ‘lol @Apple this unity problem.’
In its official press launch, Apple mentioned: ‘All through February, Apple Watch customers can take part within the Unity Problem and win a restricted version prize by closing their Transfer ring seven days in a row.’
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