CCS Perception examine highlights extra… – Producers
Customers additionally proceed to stay model loyal when selecting new handsets
A brand new client examine performed by evaluation agency CCS Perception highlighted that the marketplace for trade-in and refurbished telephones has continued to extend.
The survey, which is CCS Perception’s fourth annual examine, polled 1,000 cell phone house owners aged 16 and over and located that the quantity of individuals both promoting or part-trading a used cell phone has elevated.
In 2019, the identical variety of respondents had been requested “have you ever ever bought or partially exchanged a used cell phone?”, to which the reply “no” accounted for 63 p.c. This quantity dropped to 54 p.c final yr.
The examine additionally discovered that individuals who say “sure” to the query grew in each different class in relation to which they promote the used cell phone.
Kester Mann, director of client and connectivity at CCS Perception, mentioned: “The survey highlights main modifications in how UK customers purchase cellphones and providers.
“The panorama is being redrawn by a number of components, together with gadget commerce, a burgeoning secondary cellphone market, the development in direction of on-line buying, new distribution channels, environmental issues and lengthening alternative cycles. New and current suppliers should reply to those modifications to remain forward the competitors.”
Loyalty
The examine additional examines client buying patterns, notably round model loyalty.
It discovered that just about two-thirds of individuals mentioned their model of cellphone was the identical as their earlier one, together with practically 80 p.c of iPhone house owners.
And when deciding to purchase a brand new cellphone, nearly half don’t take into account shopping for different manufacturers.
Unsurprisingly, the survey additionally revealed that the pandemic led to greater than half of respondents (52 p.c) shopping for their telephones on-line final yr, in comparison with 45pc in 2020 and 41pc in 2019. Solely 37pc mentioned their present cellphone was purchased in a store.
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