Nothing Phone (2) is coming to the US this year, says CEO Carl Pei

“We determined to make america our first precedence when it comes to markets,” stated CEO of Nothing Carl Pei in an interview with Reverse. This is not going to occur with the Phone (1)it is simply not constructed with assist for bands utilized by US carriers (you will get one for $300, however it’s supposed as a beta take a look at). It is going to be the Nothing Cellphone (2), coming on the finish of 2023, which targets the US market particularly.

Nothing sells their TWS buds within the US, actually the US accounts for a 3rd of all gross sales. Pei sees this as an indication that the Cellphone (2) will see related success within the new market.

The brand new mannequin can be increased high quality than the unique – Pei is reluctant to name it a “flagship” as the corporate is aiming for a refined software program expertise and revolutionary {hardware} design slightly than getting one of the best {hardware} at any price.

Why wasn’t the Cellphone (1) designed with the US market in thoughts? Nothing simply did not have the assets. US carriers require telephones to undergo a certification course of and mandate that sure options should be included within the software program.

Nothing Cellphone (1)

Pei says that to start with there have been solely 5 engineers on the cell group, so work on Nothing OS needed to be outsourced. However now the group has grown and now there are 100 individuals engaged on the software program. Nothing’s Android 13 beta is totally made in-house.

The corporate has grown since its inception only a few years in the past. It had 200 workers in 2021 and has grown to 400 at the moment. Its income has additionally grown considerably, from $24 million in its first yr to $200 million in 2022. Now the corporate has the assets to embrace a brand new market.

And Pei sees a gap — he cites analysis that means American customers are starting to tire of the Apple/Samsung duopoly. They principally have Motorola and OnePlus as options, quickly Nothing will be part of the fray.

A part of the expansion plan contains opening extra brick and mortar shops. Its first storethe one in London’s Soho is doing effectively (foot visitors is helped by being positioned subsequent to a Tremendous retailer), however the CEO says extra merchandise are wanted to push the shop into profitability.

Observe the Supply hyperlink for extra of the interview with Carl Pei.

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