Nothing to make America a ‘number priority’ for Phone (2) to launch later this year

Nothing to make America a ‘quantity precedence’ for Telephone (2) to launch later this 12 months

Nothing to make America a 'number priority' for Phone (2) to launch later this year

The Telephone (1) comes with NothingOS and is powered by Qualcomm Snapdragon 778G+ (Picture credit score: Nothing)

Telephone (1) by no means received an official launch for the US market when it was launched final July


  • Nothing elevated from 200 workers in 2021 to 400 now.
  • Carl Pei says that one-third of the gross sales of Nothing’s Ear (1) got here from the American market.
  • The brand new Nothing cellphone is likely to be launched first within the US, then later from different markets like India.

There is nothing first and solely smartphone, the Telephone (1), by no means acquired an official launch for the US market when it was launched final July. Nevertheless, issues want to be totally different for the second iteration of the Nothing Telephone, which is being launched later this 12 months.

In response to Nothing CEO Carl Pei, the corporate will make the US market its “primary precedence” for the Telephone (2).

This merely signifies that the cellphone will probably be launched within the US first, adopted by different markets similar to India.

“We determined to make america our first precedence by way of markets,” mentioned Pei in an interview with Reverse. “We could not do it sooner as a result of we had been solely in our second 12 months and our fingers had been tied constructing the crew whereas we had been constructing the merchandise. Now that we’re on a extra stable footing, we will take a step ahead,” he provides.

In complete, Nothing has launched three merchandise up to now: a smartphone and two audio merchandise. One is the Nothing Ear (1)and the opposite is the Nothing Ear (Stick).

Talking in regards to the firm’s progress, Pei mentioned: “We did virtually 10 occasions the income final 12 months [in 2022 globally] in comparison with [2021].” “We did over $200 million USD final 12 months; the primary 12 months we did one thing like $24 million USD. We’re rising fairly quick. We have now already shipped over 1,000,000 merchandise,” he added.

The CEO additionally acknowledged that the corporate has doubled in dimension in 2022, increasing from 200 workers in 2021 to 400 now.

Pei mentions that a few third of Ear’s gross sales (1) got here from the US, and by not launching its subsequent cellphone there the corporate could also be leaving a 3rd of the amount on the desk.


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