Premium handsets sole survivors of downturn in India, China • The Register

Premium handsets sole survivors of downturn in India, China • The Register

World cellular phone shipments proceed to say no, however India and China, two of Asia’s most vital economies, are bucking the development on the subject of premium telephones.

This month technical analyst Canalys revealed that gross sales to retailers, distributors and the like fell 17 p.c within the final quarter of 2022, as many labored to eliminate current stock in preparation for a continued spending slowdown.

Final week IDC stated that smartphone shipments fell 18.3 p.c year-over-year to 300.3 million models in This autumn 2022, the biggest ever drop in a single quarter and had been down 11.3 p.c for the yr.

The 1.2 billion models shipped in 2022 represents the fewest since 2013. However in India, the decline was beneath the general development at simply 9 p.c a yr, in line with Counterpoint Research.

Counterpoint Analysis attributed the drop – solely the second in India within the smartphone market – to declining market efficiency of entry-level and funds segments, because of each lowered demand and provide chain constraints.

In the meantime, its premium phase, outlined as smartphones costing roughly greater than $365, contributed the best ever to market income at 35 p.c.

Living proof: India’s most popular premium telephones had been Samsung merchandise, which took a 22 p.c cargo worth share, adopted by Apple. Analysis analyst Shilpi Jain mentioned the development “implies that India’s smartphone market is transferring from volume-driven to value-driven.”

Counterpoint calculated China’s smartphone gross sales fall 14 p.c, its lowest in a decade.

One exception to the Chinese language development is Apple, which solely dropped 3 p.c in gross sales market share. By outperforming different manufacturers in China, the iPhone maker was capable of unseat Chinese language model Oppo to turn into the nation’s quantity two for the yr, second solely to Vivo. This feat was achieved regardless of lacking the iPhone 14.

Apple additionally carried out properly globally – IDC listed the corporate represents slightly below 1 / 4 of This autumn 2022 market share and 18.8 p.c for the yr. This positioned the corporate second behind Samsung globally for the yr and highest for the quarter. ®


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